Four Years of Deep Cultivation, Forging Ahead into the New Era: Demonstrating a Central SOE’s Commitment to New Energy
On April 13, Deepal Auto celebrated its fourth brand anniversary. From a humble beginning to claiming the title of the top-selling new energy vehicle brand among Central State-Owned Enterprises (SOEs), Deepal Auto has achieved a monumental leap in its development trajectory. Standing at this pivotal juncture, the Beijing Auto Show serves as a crucial window for Deepal Auto to showcase the fruits of its growth.
As a premium, youth-oriented, and technology-driven sports brand under Changan Automobile, Deepal Auto has capitalized on the prevailing trends of the times, steadily establishing itself as a core pillar of Changan Automobile’s high-quality development. Bolstered by comprehensive support from its parent group, Deepal Auto has continued to demonstrate robust market performance. In March of this year, Deepal Auto delivered an impressive report card: global sales reached 31,742 units, achieving growth on both a year-on-year and month-on-month basis. Coinciding with its fourth anniversary, Deepal Auto launched five proactive service initiatives during its "April User Service Month," thereby exemplifying the sense of responsibility and human-centric warmth characteristic of a modern Central SOE.
On the global stage, Deepal Auto serves as a vital engine for Changan Automobile’s "Going Global" strategy. To date, Deepal Auto has established a presence across 100 countries and regions—spanning Europe, Southeast Asia, the Middle East & Africa, Central & South America, and Eurasia. This vigorous momentum in overseas expansion serves as compelling proof of the brand’s global competitiveness and growth potential.
As a hub for pioneering original technologies in the fields of electrification and intelligent mobility, Deepal Auto has accumulated over 2,754 authorized patents, including 164 core technology patents. The brand has garnered prestigious accolades such as the Second Prize in the National Science and Technology Progress Awards and the China Patent Gold Award, thereby utilizing its formidable technological prowess to solidify the foundation of its brand development.
Star Models Take Center Stage; Comprehensive Lineup Showcases All-Around Strength
At the Beijing Auto Show, Deepal’s booth proudly assembled its entire lineup of six star models, demonstrating the brand’s large-scale and systematic manufacturing capabilities.
Core Technologies Take Center Stage, Embodying the "Tech-Forward Deepal" Identity
Deepal Auto has consistently dedicated itself to the fields of electrification and intelligent mobility, continuously breaking through industry technical bottlenecks. The Beijing Auto Show serves as a pivotal platform for Deepal Auto to comprehensively showcase its brand's formidable technical prowess and to highlight its core identity as a "Tech-Forward Deepal."
At this year's auto show, Deepal Auto has established an exclusive technology zone to centrally display a cluster of core technologies—including L3 autonomous driving, the "Force" Super Integrated Electric Drive, "Force" Intelligent Range Extension, and the "Golden Bell" Battery System. Furthermore, a vehicle equipped with an official license plate specifically designated for L3 autonomous driving is on-site, offering a tangible demonstration of the brand's deep technical accumulation and innovative capabilities.
Notably, Deepal Auto’s independently developed "Force" Super Integrated Electric Drive—having undergone four generations of technical evolution—has already reached a production milestone of one million units. Its system assembly efficiency under real-world operating conditions reaches an impressive 94.13%, firmly securing its position as the global leader in this category. From the mass production of its first-generation "3-in-1" electric drive to the practical implementation of the 800V high-voltage platform in the "Force" Super Integrated Electric Drive 2.0 version, Deepal Auto has consistently leveraged its robust, self-developed technical capabilities to solidify the foundations of its brand.
In the realm of intelligent mobility, Deepal Auto leverages the core strengths of Changan Auto’s "Tianshu Intelligence" initiative to steadfastly advance the practical application of leading intelligent technologies. Last December, China’s Ministry of Industry and Information Technology (MIIT) officially issued the country's first batch of dedicated license plates for L3 autonomous driving to Deepal Auto, injecting powerful momentum into the continuous evolution of China's intelligent and connected vehicle industry. Furthermore, empowered by the dual support of Changan’s "Tianshu Intelligence" and Huawei’s "Qiankun" platform, Deepal Auto is further refining its intelligent product experience, building comprehensive intelligent driving solutions, and upholding its brand philosophy of "Intelligent Equality."
Deepal Auto also demonstrates its global reach and extended intelligent capabilities through a diversified strategic layout. Its flagship global models—the S07 and S05—are being showcased simultaneously in both left-hand and right-hand drive configurations, offering a vivid illustration of their strong sales momentum in international markets and highlighting the solid achievements of the brand's global expansion strategy. Additionally, Deepal Auto has partnered with Haier to create an exclusive "Vehicle-Home Interconnection" zone, utilizing voice commands to control IoT devices and thereby achieving a deep, seamless integration between the in-vehicle infotainment system and the home environment.
Interpreting a Youthful, Tech-Driven, and Sporty Ethos—Engaging Users with Zero-Distance Interaction
Where technological performance meets athletic aesthetics on the open road, Deepal Auto transcends the role of a mere vehicle; it becomes a trendy stage where the young-at-heart can showcase their individuality and express their attitude. The Deepal Auto booth adopts an overarching minimalist-futuristic aesthetic—marking the first time the brand has fully integrated and amplified its core visual identity (VI) colors within its booth design. Through the interplay and combination of hues such as "Boundless Blue," "Quantum Blue," and "Explorer Yellow," the design vividly highlights the brand's youthful, tech-forward, and sporty character. Furthermore, a large-scale glasses-free 3D display showcases the Deepal Auto logo and vehicle models, elevating the brand's technological aura to its absolute peak. Simultaneously, the booth features a curated selection of youth-oriented interactive installations—including the "L06 Driving Fun" experience, a spiral slide, a vehicle wrap color-change demonstration, and boxing punching bags. These elements break the monotony of traditional auto shows, creating a "Playable Deepal Community" that transforms the audience's experience from merely "watching" an auto show into actively "playing" within one.
